Craft your autoresponder messages

An approximate breakdown of the percentage of people who buy according to product exposure is:

1. 16 percent after one or two messages
   
2. 34 percent after three or four messages
   
3. 34 percent after five or six messages
   
4. 16 percent after seven or more messages (and the passage of a considerable amount of time for deliberation)

This means the largest percent of your target market will buy after receiving three to six messages about your product. To build an effective autoresponder campaign, you should prepare eight to ten messages to load into your program. Each message should build on the previous one, and make your product more enticing to buyers. There are several methods you can use to increase interest through autoresponder messages. You will find a complete sample of an effective autoresponder series in the index of this book.

Once you have your autoresponder messages set up, you will need to determine the timing. You can send one a day, three at one-day intervals with weekly follow-ups; one a week (this is recommended for paid autoresponder e-courses), or any interval you would like.

Following are concrete tips on creating autoresponder messages that sell your product for you. You’ll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the spam folder unread.

Never spam – it’s a one-way ticket to marketing oblivion.

a typical autoresponder message

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