Small business email marketing


Building Credibility

When What You Have Isn’t Enough



Most of the time when working with autoresponders, you won’t have to worry about credibility. Your well-developed product will speak for itself. However, if you don’t have background experience that relates to your chosen topic and you would feel more confident with credentials, there are several simple ways to position yourself as an expert in your field.
Testimonials. Testimonials are statements from customers about their satisfaction with your product. These can range from short blurbs to full-page letters, and can be used for a variety of purposes, including establishing credibility. A full discussion on getting and using testimonials can be found later on this site

Articles.

If you choose a topic that you’re interested in but haven’t had much experience working with, you will have to do some research. As you find out more, you can write short, informative articles on your subject and publish them on the internet to establish yourself as knowledgeable in your field.
There are hundreds of thousands of web sites looking for content that will be happy to publish articles with your byline and a link to your web site. Look for sites relating to your topic, or try these general article submission sites to spread your name around the internet (no, really; that’s a good thing):

  1. iSnare.com: Maintains a database of over 200,000 free articles. Add your own, and get great content for your web site while you’re there.
  2. ArticleBeach: A search engine directory of articles. Submit your article for inclusion in their expert database.
  3. EzineArticles: Allows e-zine or e-mail list publishers to post informative articles free for use on other people’s sites or in their e-zine or newsletter.
  4. IdeaMarketers.com: Free articles and web content for web site owners. Submit your article and showcase your work, and get more content for your site.
  5. ArticleCity.com: Another database of articles for free use by the online public.
  6. Free-Articles-Libres.com: A new database of articles for free use in english and french language. Ideal if you intend to reach the french speaking netpreneurs (they all speak english) It's a new niche for you !

E-courses and certifications.

Gain more knowledge and credibility by enrolling in an e-course on your chosen topic. E-courses are taught via e-mail and online forums, and generally run for six weeks or less. Many are learn-at-your-own-pace, so you can finish faster depending on how much time you put into it.
You can also find e-courses on just about any subject for free. Check out these free online course directories:

  1. E-Learning Center: Offers several full-length e-courses on subjects such as basic HTML programming and customer service skills.
  2. Suite 101 University: Tons of free online courses in a wide variety of subjects, from entertainment and travel to computers and technology.
  3. Learnthat.com: Lots of free classes, tutorials and certifications in several subject areas. Sign up for something fun while you expand your knowledge here.
  4. DocnMail: Lists both free and paid online classes on many different topics.

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